Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users
نویسندگان
چکیده
منابع مشابه
Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users
Despite dramatic differences between non-store shoppers were discovered, very limited research has been conducted to examine them. This paper analyses the background of M-commerce and key drivers of future Mcommerce decision among Spanish mobile users. Our objective is two-fold: (1) to determine the influence of relations with the Mobile (frequency of Mobile use, length of Mobile use and Mobile...
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ژورنال
عنوان ژورنال: Journal of Theoretical and Applied Electronic Commerce Research
سال: 2007
ISSN: 0718-1876
DOI: 10.3390/jtaer2020013